Marshall McLuhan: Understanding Media: The Extensions of Man (1964–) [EN, SC, CZ, DE, CR]

24 July 2009, dusan

“When first published, Marshall McLuhan’s Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. In Terrence Gordon’s own words, “McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls ‘the creative process of knowing.'” Much to the chagrin of his contemporary critics McLuhan’s preference was for a prose style that explored rather than explained. Probes, or aphorisms, were an indispensable tool with which he sought to prompt and prod the reader into an “understanding of how media operates” and to provoke reflection.

In the 1960s McLuhan’s theories aroused both wrath and admiration. It is intriguing to speculate what he might have to say 40 years later on subjects to which he devoted whole chapters such as Television, The Telephone, Weapons, Housing and Money. Today few would dispute that mass media have indeed decentralized modern living and turned the world into a global village.”

First published in 1964
With a new introduction by Lewis H. Lapham
Publisher The MIT Press, 1994
ISBN: 0262631598, 9780262631594
392 pages


Understanding Media: The Extensions of Man (English, 1964/1994, updated on 2019-2-27)
Poznavanje opštila: čovekovih produžetaka (Serbo-Croatian, trans. Slobodan Đorđević, 1971, added on 2015-12-21)
Jak rozumět médiím: Extenze člověka (Czech, trans. Miloš Calda, 1991, added on 2014-3-13)
Die magischen Kanäle: Understanding Media (German, trans. Meinrad Amann, 1992, added on 2013-11-22)
Razumijevanje medija (Croatian, trans. David Prpa, 2008, added on 2013-11-22)

2 Responses to “Marshall McLuhan: Understanding Media: The Extensions of Man (1964–) [EN, SC, CZ, DE, CR]”

  1. Tom Maddox on February 27, 2019 7:34 am

    The PDF of Understanding Media (English) won’t load. Is it me, or is it you?


  2. dusan on February 27, 2019 9:27 am

    Try now

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