Filed under book | Tags: · global village, literacy, mass media, movable type, print, renaissance, scholasticism, technology, typography, writing
“In this book, McLuhan analyzes the effects of mass media, especially the printing press, on European culture and human consciousness. It popularized the term global village, which refers to the idea that mass communication allows a village-like mindset to apply to the entire world; and Gutenberg Galaxy, which we may regard today to refer to the accumulated body of recorded works of human art and knowledge, especially books.
McLuhan studies the emergence of what he calls Gutenberg Man, the subject produced by the change of consciousness wrought by the advent of the printed book. Apropos of his axiom, “The medium is the message,” McLuhan argues that technologies are not simply inventions which people employ but are the means by which people are re-invented. The invention of movable type was the decisive moment in the change from a culture in which all the senses partook of a common interplay to a tyranny of the visual. He also argued that the development of the printing press led to the creation of nationalism, dualism, domination of rationalism, automatisation of scientific research, uniformation and standardisation of culture and alienation of individuals.”
Publisher University of Toronto Press, 1962
ISBN 0802060412, 9780802060419
The Gutenberg Galaxy (English, updated on 2021-1-6)
A galáxia de Gutenberg (BR-Portuguese, trans. Leônidas Gontigo de Carvalho and Anísio Teixeira, 1972, added on 2017-3-12)
Gutenbergova galaxie (Czech, 2000, added on 2017-3-12)