Armin Medosch: Automation, Cybernation and the Art of New Tendencies, 1961-1973 (2012)

“My research investigates exhibitions as sites of research and appraises the possibilities and contradictions of a progressive and socially engaged media art practice. The international art movement New Tendencies (NT) (1961-1973) provides the material evidence through its exhibitions, symposia, artworks, catalogues, newsletters and artist’s statements. The basic methodological assumption behind my research is that new insights are gained by questioning the various interdependencies between NT and historical change.

NT was searching for a synthesis between socialist emancipation and artistic modernism by proposing to replace the notion of art with visual research. The project emerged in Zagreb, capital of Croatia which was then part of Yugoslavia, a Socialist nation which did not belong to the Eastern bloc and experimented with market Socialism combined with social self-management and self-government. Yugoslavia’s unique role between the hegemonic power blocs made it possible that an international, humanistic, and progressive art movement could emerge from its territory.

With every exhibition and conference NT articulated its artistic position and set itself into relation with the respective techno-economic paradigm. NT began during the height of Fordism, continued during Fordism’s moment of crisis in 1968, and ended when a new paradigm – informational capitalism – started to develop from within the old one. In this historical context, my hypothesis is that NT’s exploration of participatory art stands in direct relation to the rise of automation and cybernation in society. A further layer of inquiry is the historically changing relationship between manual and intellectual labour and how art addresses it.

By contextualising NT my research contributes a new dimension to the history of media art. Through the chosen methodology, a new understanding is gained not only of this important art movement but of the general dynamics of media art in the second half of the 20th century.” (Abstract)

Doctoral thesis
Arts and Computational Technology, Goldsmiths, University of London
369 pages

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Adam Arvidsson, Elanor Colleoni: Value in Informational Capitalism and on the Internet. A Reply to Christian Fuchs (draft, 2011)

This article critically engages with recent applications of the Marxist ‘labor theory of value’ to online prosumer practices, and offers an alternative framework to theorize value creation in such practices. We argue that the labor theory of value is difficult to apply to online prosumer practices for two reasons. First because value creation in such practices is poorly related to time. Second because the realization of the value accumulated by social media companies generally occurs on financial markets, rather than in direct commodity exchange. In alternative we offer an understanding of value creation as based primarily on the capacity to initiate and sustain webs of affective relations, and value realization as linked to a reputation based financial economy. We argue that this model describes the process of value creation and appropriation in the context of online prosumer platforms better than an approach based on the marxian labor theory of value. We also suggest that our approach can be cast new light on value creation within informational capitalism in general.

Available at Social Science Research Network (SSRN)
Working Paper Series
February 2011

original paper by Christian Fuchs
response to Arvidsson&Colleoni’s paper (Poor Richard, P2P Foundation)

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