Rachel P. Maines: The Technology of Orgasm: “Hysteria”, the Vibrator, and Women’s Sexual Satisfaction (2001)
Filed under book | Tags: · advertising, history of technology, hysteria, sex, technology, vibrator, women

From the time of Hippocrates until the 1920s, massaging female patients to orgasm was a staple of medical practice among Western physicians in the treatment of “hysteria,” an ailment once considered both common and chronic in women. Doctors loathed this time-consuming procedure and for centuries relied on midwives. Later, they substituted the efficiency of mechanical devices, including the electric vibrator, invented in the 1880s. In The Technology of Orgasm, Rachel Maines offers readers a stimulating, surprising, and often humorous account of hysteria and its treatment throughout the ages, focusing on the development, use, and fall into disrepute of the vibrator as a legitimate medical device.
Publisher JHU Press, 2001
Johns Hopkins studies in the history of technology
ISBN 0801866464, 9780801866463
208 pages
PDF (no OCR; updated on 2012-10-23)
Comment (0)Eli Pariser: The Filter Bubble: What the Internet Is Hiding from You (2011)
Filed under book | Tags: · advertising, facebook, google, internet, surveillance, technology, web, web 2.0

An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google’s change in policy is symptomatic of the most significant shift to take place on the Web in recent years-the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.
Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook-the primary news source for an increasing number of Americans-prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.
In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs-and because these filters are invisible, we won’t know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.
While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can- and must-change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet’s original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.
Publisher Penguin Group USA, 2011
ISBN 1594203008, 9781594203008
304 pages
PDF (EPUB)
Comment (0)Siva Vaidhyanathan: The Googlization of Everything: And Why We Should Worry (2011)
Filed under book | Tags: · advertising, china, facebook, google, internet, search, surveillance, technology, youtube

In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—“To organize the world’s information and make it universally accessible”—and its much-quoted motto, “Don’t be Evil.” In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the “evil” it pledged to avoid.
Publisher University of California Press, 2011
ISBN 0520258827, 9780520258822
265 pages
review (Evgeny Morozov, The New Republic)
review (Adam Thierer, The Technology Liberation Front)
review (Jack Shafer, San Francisco Chronicle)