Adam Arvidsson, Elanor Colleoni: Value in Informational Capitalism and on the Internet. A Reply to Christian Fuchs (draft, 2011)

This article critically engages with recent applications of the Marxist ‘labor theory of value’ to online prosumer practices, and offers an alternative framework to theorize value creation in such practices. We argue that the labor theory of value is difficult to apply to online prosumer practices for two reasons. First because value creation in such practices is poorly related to time. Second because the realization of the value accumulated by social media companies generally occurs on financial markets, rather than in direct commodity exchange. In alternative we offer an understanding of value creation as based primarily on the capacity to initiate and sustain webs of affective relations, and value realization as linked to a reputation based financial economy. We argue that this model describes the process of value creation and appropriation in the context of online prosumer platforms better than an approach based on the marxian labor theory of value. We also suggest that our approach can be cast new light on value creation within informational capitalism in general.

Available at Social Science Research Network (SSRN)
Working Paper Series
February 2011

original paper by Christian Fuchs
response to Arvidsson&Colleoni’s paper (Poor Richard, P2P Foundation)

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John Mullarkey: Post-Continental Philosophy: An Outline (2006)

Post-Continental Philosophy outlines the shift in Continental thought over the last 20 years through the work of four central figures: Gilles Deleuze, Alain Badiou, Michel Henry, and François Laruelle. Though they follow seemingly different methodologies and agendas, each insists on the need for a return to the category of immanence if philosophy is to have any future at all. Rejecting both the German phenomenological tradition of transcendence (of the Ego, Being, Consciousness, Alterity, or Flesh), as well as the French Structuralist valorisation of Language, they instead take the immanent categories of biology (Deleuze), mathematics (Badiou), affectivity (Henry), and axiomatic science (Laruelle) as focal points for a renewal of thought. Consequently, Continental philosophy is taken in a new direction that engages science and nature with a refreshingly critical and non-reductive approach to life, set-theory, embodiment, and knowledge. However, each of these new philosophies of immanence still regards what the other is doing as transcendent representation, raising the question of what this return to immanence really means. John Mullarkey’s analysis provides a startling answer. By teasing out their internal differences, he discovers that the only thing that can be said of immanence without falling back into transcendent representation seems not to be a saying at all but a ‘showing’, a depiction through lines. Because each of these philosophies also places a special value on the diagram, the common ground of immanence is that occupied by the philosophical diagram rather than the word. The heavily illustrated final chapter of the book literally outlines how a mode of philosophical discourse might proceed when using diagrams to think immanence.

Publisher Continuum International Publishing Group, 2006
Transversals: New Directions in Philosophy series
ISBN 0826464610, 9780826464613
260 pages

publisher
google books

PDF (updated on 2012-9-6)

Brian Massumi: Parables for the Virtual: Movement, Affect, Sensation (2002)

Although the body has been the focus of much contemporary cultural theory, the models that are typically applied neglect the most salient characteristics of embodied existence—movement, affect, and sensation—in favor of concepts derived from linguistic theory. In Parables for the Virtual Brian Massumi views the body and media such as television, film, and the Internet, as cultural formations that operate on multiple registers of sensation beyond the reach of the reading techniques founded on the standard rhetorical and semiotic models.

Renewing and assessing William James’s radical empiricism and Henri Bergson’s philosophy of perception through the filter of the post-war French philosophy of Deleuze, Guattari, and Foucault, Massumi links a cultural logic of variation to questions of movement, affect, and sensation. If such concepts are as fundamental as signs and significations, he argues, then a new set of theoretical issues appear, and with them potential new paths for the wedding of scientific and cultural theory. Replacing the traditional opposition of literal and figural with new distinctions between stasis and motion and between actual and virtual, Parables for the Virtual tackles related theoretical issues by applying them to cultural mediums as diverse as architecture, body art, the digital art of Stelarc, and Ronald Reagan’s acting career. The result is an intriguing combination of cultural theory, science, and philosophy that asserts itself in a crystalline and multi-faceted argument.

Parables for the Virtual will interest students and scholars of continental and Anglo-American philosophy, cultural studies, cognitive science, electronic art, digital culture, and chaos theory, as well as those concerned with the “science wars” and the relation between the humanities and the sciences in general.

Publisher Duke University Press, 2002
Post-contemporary interventions series
ISBN 0822328976, 9780822328971
328 pages

publisher
google books

PDF (thanks to esco_bar; updated on 2012-7-24)