Adrian Frutiger: Signs and Symbols: Their Design and Meaning (1978–) [EN, FR, BR-PT]

“Universally-recognized signs and symbols have always been among the most important elements of communication. By why is it that certain configurations of dot and line, and certain primary shapes, are perceived and remembered more easily than others? Taking the six faces of dice as his starting point, Frutiger writes about signs and symbols in general and the development of writing in particular. Throughout, he relates the basic principles and components of graphics to a wide range of historical, physical, linguistic and practical considerations. He embraces everything from Egyptian hieroglyphics to modern company logos in his intriguing analysis of the way that humans have always tried to express thought and communication through graphic means. This standard work is aimed at all those concerned with graphics, design, ornament and communication in general.”

Originally published as Der Mensch und seine Zeichen, 3 vols., Weiss Verlag, Dreieich, 1978-81.

English edition
Translated by Andrew Bluhm
Publisher Van Nostrand Reinhold, New York, 1989
ISBN 0442239181
360 pages

WorldCat (EN)

Signs and Symbols: Their Design and Meaning (English, trans. Andrew Bluhm, 1989, low res, 39 MB)
L’Homme et ses signes: signes, symboles, signaux (French, trans. Danielle Perret, 2nd ed., 1999/2014, 5 MB)
Sinais e símbolos: desenho, projeto e significado (BR-Portuguese, trans. Karina Jannini, 2nd ed., 1999/2007, 59 MB, added 2016-8-3)

See also Frutiger’s Type Sign Symbol, 1980.

Bob Brown: The Readies (1930/2014)

“In 1930, Bob Brown predicted that the printed book was bound for obsolescence. The time has come, he insisted, to rid the reader of the cumbersome book. He invented a machine that would allow one to read books and any text extremely fast and in a hyper abbreviated form. He called these abbreviated texts, with em dashes replacing words: readies. He envisioned sending the condensed texts through wireless networks. The Readies, describes these eponymously named abbreviated texts and his plans for a reading machine, but since he printed only 150 copies, the volume is practically unknown outside of a small circle of scholars. With this new edition, Craig Saper hopes to introduce Bob Brown’s Roving Eye Press books to a new generation of readers.”

First published in 1930
Edited and with an Introduction by Craig Saper
Publisher Roving Eye Press, 2014
ISBN 9780692217238
xxxvi, 52 pages
via Kwisniewski

Readies.org, Related essay by Craig Saper (2011)
An essay by Abigail Thomas (2012, at P-DPA)
Publisher (provides free download)

PDF (13 MB)

Astrid Lorange: How Reading is Written: a brief index to Gertrude Stein (2012)

This thesis grows out of a set of interlinked questions to do with reading Gertrude Stein: in particular, how to account for the experience of reading a body of work that is largely resistant to conventional and interpretation-based models of literary criticism. What is being read? What is an effective and explanatory way of writing about the reading experience of a Steinian text? And finally, what constitutes a contemporary critical judgment in relation to an experimental poetics such as Stein’s?

For the one who reads Stein, the question of what is being read is a complex one. If Stein is not writing representationally, then there is no singular meaning to be interpreted. Stein, however, is not writing non-representational poetry as a project in itself. Thus, to read Stein’s work exclusively as a meditation on the plurality of meaning makes for a limited discussion of her poetics. Stein did not regard writing to be a representational or metaphorical process: she regarded it as an aspect of experience and a form of thinking. This study argues that Stein’s work elicits a reading approach that is productive of knowledge.

The thesis seeks to answer the question of how to find a way of writing about the reading of Stein by proposing a series of traverses across selective instances, rather than by engaging interpretative textual methods. These trains of thought are inclusive; they are not necessarily congruent or parallel with each other. It is, rather, a grouping of inter-related concerns. The thesis proposes that a network of understandings can accordingly capture something of the non-normative nature of Stein’s writing as well as the multifarious activities of knowing, unknowing, speaking, eating, resembling, noticing, playing, dancing, walking, forgetting, collecting, teasing, joking, proposing, and writing which, among others, constitute Stein’s oeuvre.

Lastly, and in relation to the final question, this thesis attempts a critical response to the reading of Stein. If reading Stein occasions thinking, then the present study is a record of a reader’s account, as well as a theory of reading. The thesis is structurally and conceptually an index to Stein’s poetics. It reads Stein alongside writers and thinkers across discourses of philosophy, science, queer theory, and literary criticism. In particular, it reads with Alfred North Whitehead, William James, Gilles Deleuze, Félix Guattari, Karen Barad, Daniel Tiffany, and Sianne Ngai. It aims to construct an intellectual episteme for Stein’s work—one that connects with contemporary contexts as well as repositioning Stein in her moment of transnational modernism.

Doctor of Philosophy
Faculty of Arts and Social Sciences, University of Technology, Sydney, 2012
212 pages

Publisher
Forthcoming as a book (November 2014)

PDF (an unedited version, different from the one to appear as a book)