David Thorburn, Henry Jenkins (eds.): Rethinking Media Change: The Aesthetics of Transition (2004)

16 January 2011, dusan

The essays in Rethinking Media Change center on a variety of media forms at moments of disruption and cultural transformation. The editors’ introduction sketches an aesthetics of media transition—patterns of development and social dispersion that operate across eras, media forms, and cultures. The book includes case studies of such earlier media as the book, the phonograph, early cinema, and television. It also examines contemporary digital forms, exploring their promise and strangeness. A final section probes aspects of visual culture in such environments as the evolving museum, movie spectaculars, and “the virtual window.”

The contributors reject apocalyptic scenarios of media revolution, demonstrating instead that media transition is always a mix of tradition and innovation, an accretive process in which emerging and established systems interact, shift, and collude with one another.

Publisher MIT Press, 2004
Media in Transition series
ISBN 0262701073, 9780262701075
416 pages

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PDF (updated on 2012-7-15)

Marshall McLuhan: Understanding Media: The Extensions of Man (1964–) [EN, SC, CZ, DE, CR]

24 July 2009, dusan

“When first published, Marshall McLuhan’s Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. In Terrence Gordon’s own words, “McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls ‘the creative process of knowing.'” Much to the chagrin of his contemporary critics McLuhan’s preference was for a prose style that explored rather than explained. Probes, or aphorisms, were an indispensable tool with which he sought to prompt and prod the reader into an “understanding of how media operates” and to provoke reflection.

In the 1960s McLuhan’s theories aroused both wrath and admiration. It is intriguing to speculate what he might have to say 40 years later on subjects to which he devoted whole chapters such as Television, The Telephone, Weapons, Housing and Money. Today few would dispute that mass media have indeed decentralized modern living and turned the world into a global village.”

First published in 1964
With a new introduction by Lewis H. Lapham
Publisher The MIT Press, 1994
ISBN: 0262631598, 9780262631594
392 pages

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Understanding Media: The Extensions of Man (English, 1964/1994, updated on 2019-2-27)
Poznavanje opštila: čovekovih produžetaka (Serbo-Croatian, trans. Slobodan Đorđević, 1971, added on 2015-12-21)
Jak rozumět médiím: Extenze člověka (Czech, trans. Miloš Calda, 1991, added on 2014-3-13)
Die magischen Kanäle: Understanding Media (German, trans. Meinrad Amann, 1992, added on 2013-11-22)
Razumijevanje medija (Croatian, trans. David Prpa, 2008, added on 2013-11-22)