Ori Brafman, Rod A. Beckstrom: The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations (2006)

Understanding the amazing force that links some of today’s most successful companies

If you cut off a spider’s leg, it’s crippled; if you cut off its head, it dies. But if you cut off a starfish’s leg it grows a new one, and the old leg can grow into an entirely new starfish.

What’s the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women’s rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? How could winning a Supreme Court case be the biggest mistake MGM could have made?

After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider argues that organizations fall into two categories: traditional “spiders,” which have a rigid hierarchy and top-down leadership, and revolutionary “starfish,” which rely on the power of peer relationships.

The Starfish and the Spider explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed). It reveals how established companies and institutions, from IBM to Intuit to the US government, are also learning how to incorporate starfish principles to achieve success. The book explores:

* How the Apaches fended off the powerful Spanish army for 200 years
* The power of a simple circle
* The importance of catalysts who have an uncanny ability to bring people together
* How the Internet has become a breeding ground for leaderless organizations
* How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leader

The Starfish and the Spider is the rare book that will change how you understand the world around you.

Publisher Penguin, 2006
ISBN 1591841437, 9781591841432
230 pages

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Lawrence Lessig: One Way Forward: The Outsider’s Guide to Fixing the Republic (2012)

“Something is clearly rotten in our Republic. Americans are disillusioned with the political system and angry as hell. They feel like outsiders in their own nation, powerless over their own lives, blocked from having a real voice in how they are governed. But all of this can change. Lawrence Lessig, the renowned Harvard Law School professor and political activist presents a user-friendly, bipartisan manifesto for revolution just when we need it the most. His audaciously simple solution? Kill political corruption at its root: money.”

Publisher Byliner Inc., San Francisco, February 2012
ISBN 1614520232, 9781614520238

Commentary: Cory Doctorow (BoingBoing, 2012).

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Alastair Fuad-Luke: Design Activism: Beautiful Strangeness for a Sustainable World (2009)

Design academics and practitioners are facing a multiplicity of challenges in a dynamic, complex, world moving faster than the current design paradigm which is largely tied to the values and imperatives of commercial enterprise. Current education and practice need to evolve to ensure that the discipline of design meets sustainability drivers and equips students, teachers and professionals for the near-future. New approaches, methods and tools are urgently required as sustainability expands the context for design and what it means to be a ‘designer’. Design activists, who comprise a diverse range of designers, teachers and other actors, are setting new ambitions for design. They seek to fundamentally challenge how, where and when design can catalyse positive impacts to address sustainability. They are also challenging who can utilise the power of the design process. To date, examination of contemporary and emergent design activism is poorly represented in the literature. This book will provide a rigorous exploration of design activism that will re-vitalise the design debate and provide a solid platform for students, teachers, design professionals and other disciplines interested in transformative (design) activism. Design Activism provides a comprehensive study of contemporary and emergent design activism. This activism has a dual aim – to make positive impacts towards more sustainable ways of living and working; and to challenge and reinvigorate design praxis,. It will collate, synthesise and analyse design activist approaches, processes, methods, tools and inspirational examples/outcomes from disparate sources and, in doing so, will create a specific canon of work to illuminate contemporary design discourse. Design Activism reveals the power of design for positive social and environmental change, design with a central activist role in the sustainability challenge. Inspired by past design activists and set against the context of global-local tensions, expressions of design activism are mapped. The nature of contemporary design activism is explored, from individual/collective action to the infrastructure that supports it generating powerful participatory design approaches, a diverse toolbox and inspirational outcomes. This is design as a political and social act, design to enable adaptive societal capacity for co-futuring.

Publisher Earthscan, 2009
ISBN 1844076458, 9781844076451
244 pages

interview with the author (Juha Huuskonen, April 2012)

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