Ariel Dorfman, Armand Mattelart: How to Read Donald Duck: Imperialist Ideology in the Disney Comic (1972–) [ES, EN, PT, TR]

11 March 2014, dusan

How to Read Donald Duck is a Marxist political analysis by Ariel Dorfman and Armand Mattelart on what they perceive is cultural imperialism in popular entertainment, published in Chile in 1972. Written in the form of essay (or, in the authors’ words, a “decolonization manual”), the book is an analysis of mass literature, specifically the Disney comics published for the Latin American market. It is one of the first social studies of entertainment and the leisure industry from a political-ideological angle, and the book deals extensively with the political role of children’s literature. (from Wikipedia)

First published by Ediciones Universitarias de Valparaíso, Chile, 1972

First published in English in 1975
Translated and with an Introduction by David Kunzle
With Appendix by John Shelton Lawrence
Publisher International General, New York, 1991 (Fourth printing)
ISBN 0884770370
119 pages
via Quaxo Coricopat

An interview with Mattelart in which he shortly discusses the book (2008, in English)
2012 project for appropriation of the book (includes its online edition)

Para leer al Pato Donald. Comunicación de masa y colonialismo (Spanish, 18th Edition, 1972/1979)
How to Read Donald Duck: Imperialist Ideology in the Disney Comic (English, trans. David Kunzle, 1975/1991)
Para ler o Pato Donald: comunicação de massa e colonialismo (Portuguese, trans. Álvaro de Moya, 2nd Edition, 1976/1980)
Emperyalist Kültür Sanayii ve Walt Disney: Vakvak Amca Nasıl Okunmalı? (Turkish, trans. Atilla Aksoy, 1977)

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