AltArt Foundation: E-Tribal Art (2009)

The project brings together 12 international artists to test new ways of reaching electronic tribes with their work.

Editors: Alina Suatean, Corina Bucea
Curators: István Szakáts, Thomas Dumke
Project manager: Rarita Zbranca
Project by AltArt Foundation, Cluj, and British Council
Partners: c6.org, European Alternatives, GMT+2 Foundation, InterSpace
Funded by Romanian Cultural Institute through Cantemir Programme.

project website

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Marshall McLuhan: The Gutenberg Galaxy: The Making of Typographic Man (1962–) [EN, BR-PT, CZ]

“In this book, McLuhan analyzes the effects of mass media, especially the printing press, on European culture and human consciousness. It popularized the term global village, which refers to the idea that mass communication allows a village-like mindset to apply to the entire world; and Gutenberg Galaxy, which we may regard today to refer to the accumulated body of recorded works of human art and knowledge, especially books.

McLuhan studies the emergence of what he calls Gutenberg Man, the subject produced by the change of consciousness wrought by the advent of the printed book. Apropos of his axiom, “The medium is the message,” McLuhan argues that technologies are not simply inventions which people employ but are the means by which people are re-invented. The invention of movable type was the decisive moment in the change from a culture in which all the senses partook of a common interplay to a tyranny of the visual. He also argued that the development of the printing press led to the creation of nationalism, dualism, domination of rationalism, automatisation of scientific research, uniformation and standardisation of culture and alienation of individuals.”

Publisher University of Toronto Press, 1962
ISBN 0802060412, 9780802060419
300 pages

Wikipedia

The Gutenberg Galaxy (English, updated on 2021-1-6)
A galáxia de Gutenberg (BR-Portuguese, trans. Leônidas Gontigo de Carvalho and Anísio Teixeira, 1972, added on 2017-3-12)
Gutenbergova galaxie (Czech, 2000, added on 2017-3-12)

Marshall McLuhan: Understanding Media: The Extensions of Man (1964–) [EN, SC, CZ, DE, CR]

“When first published, Marshall McLuhan’s Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. In Terrence Gordon’s own words, “McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls ‘the creative process of knowing.'” Much to the chagrin of his contemporary critics McLuhan’s preference was for a prose style that explored rather than explained. Probes, or aphorisms, were an indispensable tool with which he sought to prompt and prod the reader into an “understanding of how media operates” and to provoke reflection.

In the 1960s McLuhan’s theories aroused both wrath and admiration. It is intriguing to speculate what he might have to say 40 years later on subjects to which he devoted whole chapters such as Television, The Telephone, Weapons, Housing and Money. Today few would dispute that mass media have indeed decentralized modern living and turned the world into a global village.”

First published in 1964
With a new introduction by Lewis H. Lapham
Publisher The MIT Press, 1994
ISBN: 0262631598, 9780262631594
392 pages

Wikipedia
Publisher

Understanding Media: The Extensions of Man (English, 1964/1994, updated on 2019-2-27)
Poznavanje opštila: čovekovih produžetaka (Serbo-Croatian, trans. Slobodan Đorđević, 1971, added on 2015-12-21)
Jak rozumět médiím: Extenze člověka (Czech, trans. Miloš Calda, 1991, added on 2014-3-13)
Die magischen Kanäle: Understanding Media (German, trans. Meinrad Amann, 1992, added on 2013-11-22)
Razumijevanje medija (Croatian, trans. David Prpa, 2008, added on 2013-11-22)