Deirdre Boyle: Subject to Change: Guerrilla Television Revisited (1997)

“Part of the larger alternative media tide which swept the country in the late sixties, guerilla television emerged when the arrival of lightweight, affordable consumer video equipment made it possible for ordinary people to make their own television. Fueled both by outrage at the day’s events and by the writings of people like Marshall McLuhan, Tom Wolfe, and Hunter S. Thompson, the movement gained a manifesto in 1971, when Michael Shamberg and the Raindance Corp. published Guerilla Television. As framed in this quixotic text, the goal of the video guerilla was nothing less than a reshaping of the structure of information in America.

In Subject to Change, Deidre Boyle tells the fascinating story of the first TV generation’s dream of remaking television and their frustrated attempts at democratizing the medium. Interweaving the narratives of three very different video collectives from the 1970s–TVTV, Broadside TV, and University Community Video–Boyle offers a thought-provoking account of an earlier electronic utopianism, one with significant implications for today’s debates over free speech, public discourse, and the information explosion.”

Keywords and phrases
Michael Shamberg, Megan Williams, guerrilla television, Freex, Paul Goldsmith, portapak, WNET, Abbie Hoffman, Allen Rucker, KTCA, TVTV Show, Greg Pratt, TVTV’s, Ira Schneider, Cajun, David Loxton, cable television, Bill Murray, Harold Ramis, Appalachia

Publisher Oxford University Press US, 1997
ISBN 0195110544, 9780195110548
286 pages

Publisher

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Excerpt published in Art Journal, 1985.

Marshall McLuhan: Understanding Media: The Extensions of Man (1964–) [EN, SC, CZ, DE, CR]

“When first published, Marshall McLuhan’s Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. In Terrence Gordon’s own words, “McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls ‘the creative process of knowing.'” Much to the chagrin of his contemporary critics McLuhan’s preference was for a prose style that explored rather than explained. Probes, or aphorisms, were an indispensable tool with which he sought to prompt and prod the reader into an “understanding of how media operates” and to provoke reflection.

In the 1960s McLuhan’s theories aroused both wrath and admiration. It is intriguing to speculate what he might have to say 40 years later on subjects to which he devoted whole chapters such as Television, The Telephone, Weapons, Housing and Money. Today few would dispute that mass media have indeed decentralized modern living and turned the world into a global village.”

First published in 1964
With a new introduction by Lewis H. Lapham
Publisher The MIT Press, 1994
ISBN: 0262631598, 9780262631594
392 pages

Wikipedia
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Understanding Media: The Extensions of Man (English, 1964/1994, updated on 2019-2-27)
Poznavanje opštila: čovekovih produžetaka (Serbo-Croatian, trans. Slobodan Đorđević, 1971, added on 2015-12-21)
Jak rozumět médiím: Extenze člověka (Czech, trans. Miloš Calda, 1991, added on 2014-3-13)
Die magischen Kanäle: Understanding Media (German, trans. Meinrad Amann, 1992, added on 2013-11-22)
Razumijevanje medija (Croatian, trans. David Prpa, 2008, added on 2013-11-22)

Roger Silverstone: Television And Everyday Life (1994)

Television and Everyday Life explores the enigma of television, and how it has insinuated its way so profoundly and intimately into our daily lives. The book unravels television’s emotional, cognitive, spatial, temporal and political significance.

Drawing from a broad range of literature–from psychoanalysis to sociology, from geography to cultural studies–Roger Silverstone constructs a theory which places television in a central position within the various realities and discourses which construct everyday life. The medium emerges from these arguments as a fascinating, complex phenomenon of contradictions, yet the book explodes many of the myths surrounding what has been called “The Love Machine”.

Television and Everyday Life presents a radical new approach to the medium, one that both challenges closely-held wisdoms, and offers a compellingly original view of where telvision sits in everyday life.

Publisher Routledge, 1994
ISBN 0415016479, 9780415016476
Length 204 pages

Keywords and phrases
soap opera, ontological security, television, moral economy, Silverstone, mass media, suburbanisation, situation comedy, Frankfurt School, post-modern, phenomenology, commodification, Marilyn Strathern, polysemy, Radway, sit-coms, David Morley, Daniel Miller, object relations theory, privatisation

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